March 20, 2013

Brunswick Bowling Partners with Champs to Create High-Tech Bowling Center in Canada

As the demand for affordable entertainment continues to rise, many forward-thinking entrepreneurs have taken advantage of that demand and transformed traditional bowling centers into high-tech bowling centers. These cutting-edge bowling centers have a broad appeal for families, young adults and professionals and therefore, provide a significant profit.

As a leader within the bowling equipment industry, Brunswick Bowling works directly with entrepreneurs to create world-class bowling centers filled with luxurious amenities. Recently, Brunswick had the opportunity to partner with Champs in Milton, Ontario, to provide Brunswick products for this state-of-the-art bowling facility.

This 35,000-square-foot bowling center is located in the heart of Milton, one of the fastest growing cities in Canada. Champs is the first entertainment center of this magnitude within the community. This contemporary center offers a wide variety of entertainment, which includes:

• 20 lanes of Brunswick-equipped bowling; six of which are designated for a VIP or party area
• Four party rooms
• 60-piece arcade with a redemption center
• Laser maze
• Golf simulator
• Billiards room
• Sports bar with full menu and a maximum capacity of 180 people

Within this newly opened bowling center, bowlers see Brunswick Digital Signage, which displays various items including snack bar menus. In addition, Brunswick Vector® Scoring makes it easy for bowlers to select from an array of creative themes and graphics to create personalized score sheets, appealing to every age and skill level. These customized graphics are fun and interactive as they are cued to every bowling frame and situation.

Brunswick has created a comfortable environment for bowlers to enjoy during their games. Upholstered, plush and comfortable Brunswick Striking Line® furniture creates a lounge-like environment which encourages bowlers to play longer and more often.

“Brunswick has utilized technological advancements to expand the traditional game of bowling into comfortable and fun environments for all ages to enjoy,” says Kurt Harz, vice president of capital sales – Americas at Brunswick Bowling & Billiards. “Family entertainment centers around the world are recognizing the benefits of incorporating these forward-thinking concepts into their business, and experiencing a positive impact from the popularity of bowling. As a company, Brunswick continues to focus on innovative products and services with these luxurious entertainment centers in mind.”