November 19, 2013

iT’Z Family, Food & Fun in Pasadena Now Offers Bowling

On the heels of bowling’s success at its Houston and Euless, Texas, locations, Dallas-based iT’Z Family, Food & Fun has added 12 deluxe bowling lanes to a popular lineup of family entertainment options at the Pasadena location.

“Bowling is a perfect activity for family members of all ages to enjoy,” said iT’Z Director of Marketing Cathy Atkinson. “It’s been a real success at our Willowbrook and Euless centers and that helped pave the way for our decision to add bowling in Pasadena. Naturally, we went back to Brunswick who helped us at every step in the process.”

Pasadena’s new Brunswick equipment includes ultra high-performance
GS-X™ pinsetters and Vector® Plus automatic scoring and management system that entertains bowlers and allows proprietors to better manage their centers.

“We purchased the top-of-the-line bowling package from Brunswick and received training support for our staff,” said Mark Moore, iT’Z president and CEO. “We were drawn to Brunswick for our initial bowling installations because of its reputation as the clear leader in the industry and specifically for the reliability of its GS-X pinsetters. We continue to be more than satisfied with the results and the support.”

The chain, which has five centers in three states, has flourished on the strength of its distinct business model. Every iT’Z guest buys an unlimited pass to a varied buffet comprised of pizza, pastas, salads and more. Bowling is charged by the hour, not by the game.

Entertainment packages aren’t limited to families; iT’Z corporate and group packages provide unlimited food and drink buffet, “fun cards” offering redemption points covering a choice of games and activities, A/V equipment and presentation facilities, and private meeting space.

“No one in the Pasadena area comes close to providing the same value as iT’Z,” said Atkinson.