Modernization

Today, bowling’s popularity is growing in a wide range of new and exciting directions. New and modernized bowling centers around the world are seeing a revolution in their business – with the infusion of rapidly expanding bowling audiences and a broadening customer base.

Modernization can give your center a significant edge in building a foundation for the future. Through modernization you’ll be able to offer a diverse range of entertainment and recreational options designed to appeal to new and younger audiences – customers who are seeking all the fun and entertainment bowling has to offer.

Modernization will also attract and hold committed bowlers looking for a higher quality bowling experience through the right mix of Brunswick lanes, pinsetters, scoring, furniture, and center enhancements. Discover dynamic revenue growth by appealing to customers drawn to bowling for the sport, fun, and pure entertainment of one of the world’s favorite pastimes.

Meet the bowlers of tomorrow.

The face of today’s game and bowling customer is changing. A 15-year trend shows an 80% growth rate in bowlers between the ages of six and 17. Bumper bowling has provided access to the game for children once considered too young to join in the fun. And Cosmic Bowling® has defined an entirely new entertainment venue for teenage bowlers from Boston to Beijing. In every other significant age group, bowlers have been migrating to the improved scoring environment of synthetic lanes and the convenience of advanced automatic scoring systems.

The addition of interactive games like laser tag and video arcade games, as well as traditional favorites like billiards, will also attract new customers of all ages and backgrounds to your center. Modernization provides you with the perfect opportunity to create the kind of environment that will meet a wider range of entertainment demands.

Brunswick: the world’s only full-line, full-service resource.

Brunswick is ready to work with you to create a revenue-building modernization plan that’s made for your center. There’s a package to fit every need and demand in the market today. And Brunswick modernization experts will assist you in selecting the right mix of products and technology to build traffic and maximize your center’s performance potential.

Let’s Get Started

To begin your relationship with Brunswick or obtain planning assistance, please contact Londa Klinger