Modernize A Center


Financial Benchmarks

The financial planning of a business is naturally the starting point for many investors. Some companies find it easy to provide misleading statements about financial performance which may not be obtainable by many projects. As the most experienced bowling company in the world, at Brunswick we rely on our expertise and actual customers’ performance to consult with you on the opportunities different business models can actually provide.

The financial performance of any center will be driven by several key points.

  • Business model – traditional, boutique, FEC, hybrid
  • Location and demographics
  • Attractions or venues that are offered in addition to bowling
  • Square footage of venues and total facility
  • Operational excellence
  • Earnings before interest, taxes, depreciation and amortization
    (EBITDA) for many centers can range from 30-40%,
    but again the performance of your center will be driven
    by the points above.

For example, as reported by our Brunswick Forum Group of new center investors, the revenue per lane for the larger FEC/hybrid entertainment centers averages over $100,000 per lane, with some reporting as high as $200,000 per lane. These types of centers typically have a larger variety of venues offered and the investors have a high degree of expertise in how they operate their businesses. The total revenue per square foot for any facility will depend on the square footage of each venue offered.

Planning Guides

It takes a carefully crafted plan, a solid strategy, and the coordinated use of qualified resources to achieve success in new center development. Brunswick’s planning specialists, with years of experience with hundreds of center development projects, offer customers a wide range of resources and strategies, to meet every possible development need.

As part of the new center development process, Brunswick works closely with new investors to develop a working business plan. Individual plans are developed by conducting extensive feasibility studies, site analysis, market and demographic reviews, as well as in-depth financial evaluations.

In addition to assistance developing your business plan, Brunswick can provide a number of other resources to assist you in the planning process. These resources are outlined below and can be accessed through other sections of this site and the Related Info menu in the upper right.


This bowling center Preplanning Guide provides a checklist of items for you to discuss with your architect and building contractor. It will help you anticipate your current and future needs, as well as create the most efficient design possible. Once you have taken the first steps detailed in this guide, you are ready to move on to Brunswick’s Comprehensive Planning Guide.

>> View the Preplanning Guide


This valuable guide, available exclusively to investors selecting Brunswick as their solution provider, takes you step-by-step through the process of designing and building a bowling-focused business. It includes information on all the important factors to consider when planning a bowling center from acoustics to parking considerations.

>> View a sample of the Comprehensive Planning Guide

To request a complete Comprehensive Planning Guide, please complete one of our New Center Investment Forms from the buttons below. Once your form is submitted, a Brunswick representative will contact you by the following business day.

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Project Timeline

The Project Timeline covers all phases of a typical new center development project from concept to completion.

Get Started

To learn more about modernizing your center and how Brunswick can help, please click one of the buttons below. A Brunswick representative will contact you shortly to determine the specific needs and goals of your project.

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