Brunswick News

  1. 07/13/18

    The Iconic Asbury Lanes Renovates with Brunswick

    Not every bowling center can attract a rock ‘n‘ roll legend to help celebrate its renovation. But this particular center is also an iconic music venue located in Asbury Park, New Jersey. It’s a town made famous by local native Bruce Springsteen, who performed at the center’s grand reopening celebration on June 18.

    Asbury Lanes was built as a bowling alley in the 1960s and began hosting national and local musical acts in the early 2000s. The venue closed in 2015 to undergo extensive renovations by master developer iStar and reopened in May.

  2. 07/05/18

    Pride and Profits Grow with Modernization by Brunswick

    When you take a look around your center, are you proud of what you see? If not, it might be time to modernize.

    “If you’re going to sell your product, and ask your staff to sell it, you need to be proud of what you see each and every day,” said Noel Taylor, general manager of West Ridge Lanes and Family Fun Center in Topeka, Kansas. The 34,000-square-foot family entertainment center (FEC), which also boasts outdoor mini-golf and go-karts, recently modernized with the help of Brunswick Bowling. West Ridge upgraded with Brunswick’s Sync scoring and management system, masking units, and Frameworx™ seating and tabletops. The center also added new flat-screen overhead scoring monitors.

  3. 06/28/18

    Dream-Bowl Palace is Committed to the Best in Bowling

    Dream-Bowl Palace in suburban Munich, Germany, covers more than 59,000 sq. ft. and boasts 52 lanes, making it the largest bowling center in Europe. The center, opened in late 2009, features Brunswick Bowling Pro Lane™ lanes, GS-X™ pinsetters, and Frameworx® furniture. After using Brunswick’s Vector® Plus scoring for almost nine years, Dream-Bowl Palace is updating to Brunswick’s Sync™ scoring and management system.

  4. 06/05/18

    Schulman Movie Bowl Grille and Brunswick Partner on Second Project

    A new entertainment center is coming to fast-growing Sherman, Texas. Schulman’s Movie Bowl Grille (MBG), slated to open in spring 2019, will feature 75,000 sq. ft. of fun, including 20 lanes of Brunswick bowling, eight auditoriums, an interactive gaming arcade, a climbing wall, and Billy’s Grille and Bar, a full-service restaurant featuring 86 different craft beers.

  5. 05/30/18

    Premiere Cinema Gets Into Bowling with Brunswick

    Premiere Cinema Corporation (PCC) is one of North America’s largest independently owned cinema companies, operating more than 300 screens in six states. The company’s latest venture, in Pell City, Alabama, represents its first foray into the bowling business. After doing its due diligence, PCC chose to partner with Brunswick Bowling.

  6. 05/24/18

    Brunswick Bowing Reimagines Revolutionary Seating

    MUSKEGON, Mich., May 24, 2018—Brunswick Bowling Products re-envisioned bowling with the introduction of their Frameworx® furniture line, bringing food and beverage into the bowlers’ area and ushering in a new crowd of recreational bowlers and entertainment seekers. As the game continued to evolve, Brunswick stayed ahead of the curve with the introduction of the ultra-comfortable, stylish, living-room-like furniture of Center Stage®.

    Brunswick introduces the reimagined Swing & Swivel® seating—featuring a new seating design, technology integration, and contemporary color and material options. The Center Stage Swing & Swivel still provides a large tabletop to maximize food and beverage surface area and self-retracting cluster seating, which offers plenty of seating while keeping the bowlers’ area tidy.

  7. 05/17/18

    Film Alley Keeps on Rolling with Brunswick

    The new 75,000 sq. ft. Film Alley, slated to open in Terrell, Texas, in spring 2019, will feature 24 lanes of Brunswick bowling in addition to eight auditoriums, a gaming arcade, and a full restaurant and bar. The new development marks the second time Schulman Theatres has chosen to partner with Brunswick Bowling.

  8. 04/26/18

    The Omni Louisville Hotel: Proof That Bowling Pays Off for Hotels

    When you think of Louisville, Kentucky, you might think of the Kentucky Derby and fine bourbon, or perhaps Louisville Slugger baseball bats. You might not know that bowling has contributed to the local character for decades.

  9. 04/09/18

    Brunswick Euro Challenge Breaks Tour Record, Celebrates Founder’s Legacy

    Brunswick Bowling Products has officially concluded another successful year of the Brunswick Euro Challenge, topping off this year’s record-setting 1,279 entries with a celebration of the tournament’s founder, Bill Hartofillis, who is celebrating his 40th year with the company.

  10. 01/16/18

    Brunswick Bowling Vice President of International Sales Gary Smith to Retire

    Brunswick Bowling Products announced that after over 27 years of service to Brunswick, Vice President of International Sales Gary Smith is retiring.