Brunswick Named Official Lane Provider at USBC Open Championships in Baton Rouge
As a leader within the bowling industry, Brunswick Bowling & Billiards is the official lane provider at the 2012 United States Bowling Congress (USBC) Open Championships.
For the USBC Open Championships, Brunswick has built forty-eight exclusive bowling lanes within the Baton Rouge River Center. This high-tech bowling center utilizes all Brunswick products, including the pinsetters.
“We are very excited about this ongoing partnership and how the Brunswick team helps make our venue truly one-of-a-kind,” said Brian Lewis, USBC Managing Director of Tournaments. “The Brunswick name speaks for itself and has been a significant part of the history of the Open Championships. We looked forward to showcasing what we’ve created together in Baton Rouge.”
With over 60,000 amateur bowlers expected this year, the USBC Open Championships (formerly the ABC Championships Tournament) is widely recognized as the largest participatory sporting event in the world.
“We are proud to highlight the partnership between Brunswick and the United States Bowling Congress, especially as the USBC Open Championships are currently underway. As recognized within the industry, these tournaments are prestigious events. Our commitment to build forty-eight lanes for the USBC Open Championships shows our dedication to this partnership and to the sport of bowling,” says Brent Perrier, President of Brunswick Bowling Products.
This year, Brunswick Bowling & Billiards and the United States Bowling Congress (USBC) signed a two-year agreement for continued sponsorship of USBC tournaments. Brunswick maintains its leadership as the exclusive lane maintenance and capital equipment supplier of the USBC. In addition, Brunswick furnishes the bowling equipment for USBC arena events, including GS-X® pinsetters, ball returns, Pro Lane™ synthetic lanes and Legacy seating.