Brunswick News

October 01, 2015

Learn More About EMV Credit Card Changes

On October 1, 2015 the new global standard for credit and debit cards equipped with microchips went into effect. This technology, called EMV (which stands for Europay, MasterCard and Visa) is used to authenticate chip-card transactions. Every time an EMV chip-card is used for payment, the microchip creates a unique transaction code that cannot be used again. It is designed to protect consumers and reduce the costs of fraud for in-person transactions.

EMV, however, is not a requirement. Many processors are trying to drive merchants to adopt it as this in order to sell services, however there is no compliance requirement or fine associated with EMV.

There are no mandates for merchants to implement chip technology. In a “card present” transaction, EMV shifts the liability for a fraudulent transaction to the party using the least secure technology. The liable party is responsible only for the amount of the transaction. Therefore, this is extremely important for merchants with large ticket items (jewelry, electronics, etc), but may not needed by merchants with smaller total ticket amounts.

>> Read a message from the BPAA, What Bowling Centers Need to Know About EMV

>> Read the article from DataCap Systems, Small Businesses Are Slow to Embrace New Chip-Card System

>> Read the article from, 8 FAQs About EMV Credit Cards

>> Read the article from Intuit, What Happens If I Don’t Migrate to EMV Processing?

Even though EMV is not mandatory, Brunswick can help you become EMV-ready when you decide if it is right for your business.

Brunswick has been selling EMV-ready credit card readers since 2014 and recently introduced new payment processing technology that is EMV-ready. By upgrading, Vector Plus centers will have a complete payment card solution that is EMV-ready and helps minimize their fraud liability.

Sync software and payment card readers are EMV-ready and can support your center when the new standards come into effect – no action is needed on your part.

Vector Plus, versions 6.4XX and prior, use Verifone PC Charge for payment card processing. Verifone recently announced that:

  • Verifone will not update PC Charge to be EMV-ready
  • Effective October 15, 2016, Verifone will discontinue support for PC Charge software

You may continue using Verifone PC Charge as long as you wish. There is no immediate need, or mandatory requirement to upgrade to an EMV-ready solution. However, to protect your center, and reduce your risk of exposure to fraudulent transactions, it is important to consider upgrading.

Brunswick is prepared to help you upgrade to an EMV-ready solution for Vector Plus. Following are specific steps Brunswick is taking to help ensure that you can continue to run your center smoothly:

  • Vector Plus 6 Service Pack 2 and new payment card technology. This software update introduces new EMV-ready payment card processing technology and will be available Summer 2015.
  • If you have a Verifone Vx805 you already have an EMV-ready payment card reader.

>> For more information, and to get started on your upgrade, click here to contact your local Brunswick sales representative.