Brunswick News

May 17, 2018

Film Alley Keeps on Rolling with Brunswick

MUSKEGON, Mich., May 17, 2018 — The new 75,000 sq. ft. Film Alley, slated to open in Terrell, Texas, in spring 2019, will feature 24 lanes of Brunswick bowling in addition to eight auditoriums, a gaming arcade, and a full restaurant and bar. The new development marks the second time Schulman Theatres has chosen to partner with Brunswick Bowling.

“We are excited to add another location with Brunswick and continue to grow our relationship with the company,” said Jacob Schulman, vice president of Schulman Partners, LLC. “The Film Alley Weatherford project has been a great experience, and we look forward to Terrell being the same.”

Brunswick is supplying the new entertainment center with 24 Anvilane™ lanes, the revolutionary Sync® scoring and management system, GS-series pinsetters, Lightworx™ LED lighting, Pinball Wizard® bumper system and an Envoy lane machine.

Film Alley and Brunswick first partnered on the Film Alley Weatherford (Texas) venue, which Schulman describes as a “Movie Entertainment Center (MEC)” concept.

“We just immediately fell in love with the concept and made it part of our model moving forward,” said Schulman. “We are very excited that bowling is now a part of our entertainment mix. Early on we developed a trust in Brunswick and have been treated with professionalism and courtesy. We would absolutely recommend them.”

Brunswick provides all the expertise and products it takes to run a highly profitable bowling operation. Find out more at

About Brunswick Bowling Products
The leader in the bowling industry for over 125 years, Brunswick Bowling provides products, services and industry expertise for the development and renovation of new and existing bowling centers and mixed-use facilities across the entertainment industry. Brunswick is the only full-line supplier of bowling center equipment, supplies and consumer bowling products. For more information, visit