Brunswick News

September 07, 2016

River City Extreme Chooses Sync for Best Quality, Support, and Value

MUSKEGON, Mich., September 7, 2016 – When it came time to upgrade or replace their scoring system, the management at River City Extreme, in Monticello, Minn., had some experience to draw on.

Bret Lingen, district manager of Anderson Companies, which owns River City Extreme, and John Foss, River City general manager, considered several options, including upgrading their current system. They researched options at trade shows and considered their experience with scoring systems at other Anderson Companies bowling centers.

“We have locations running Brunswick Sync, Vector and Vector Plus, and Qubica BESx, so we know the systems very well,” said Foss. “We’re familiar with the features and benefits of the systems, along with the short- and long-term costs of each.”

“In our experience, Sync tends to be better for the business in terms of long-term costs, support, and the quality and value of system,” said Foss.

River City Extreme’s mission is to be the leader in the market and provide extra value to customers. Lingen and Foss decided Sync was the best system for achieving those goals.

“The CRM (customer relationship management) tools and new games will help give a better experience to our customers and be one more thing that sets us apart from our competitors,” said Lingen.

“Sync combines advanced scoring features with a powerful suite of center management and marketing tools, all in one seamlessly integrated system,” said Scott Meier, Brunswick product manager for scoring and management. “Sync is the only cloud-based system that integrates what happens on the lanes with marketing and center operations.”

“We considered using Micros for our POS system, but with Sync, we don’t need it,” said Lingen. “We can run scoring, marketing programs, POS and back office functions all in one integrated system.”

River City Extreme features 32 lanes (including VIP suite), arcade laser tag, and a bar and grill, as well as a large ballroom/meeting room with full-service, onsite catering.

About Brunswick Bowling Products
The leader in the bowling industry for over 125 years, Brunswick Bowling provides products, services and industry expertise for the development and renovation of new and existing bowling centers and mixed-use facilities across the entertainment industry. Brunswick is the only full-line supplier of bowling center equipment, supplies and consumer bowling products. For more information, visit