USBC inks deal with Brunswick Bowling
Muskegon, Mich. (October 20, 2014) – The United States Bowling Congress has named Brunswick Bowling the exclusive equipment provider for the USBC Open and Women’s Championships beginning next year and running through 2024. It is the longest contract in USBC Championship history.
Under the terms of the agreement, Brunswick will provide GS®-X pinsetters, Pro Lane™ synthetic lanes, ball returns and Sync™ scoring and management system for the USBC Open Championships and the Women’s Championships locations.
“Our commitment to the sport of bowling and to the industry itself remains steadfast,” said Brent Perrier, president of Brunswick Bowling Products. “We value the trust of the USBC as evidenced in this agreement, especially as we continue to create products with a competitive edge. And, we are very proud to continue our long-time relationship with bowlers across the country through our partnership with the USBC.”
One component of the Brunswick agreement is the rollout of Sync, Brunswick’s revolutionary new scoring and management system, to be released to the public in 2015, that touts a host of new business-building features designed to appeal to bowlers and proprietors alike.
“We recognized and respect Brunswick as a leading brand in the bowling industry that shares our commitment to providing a first class experience for bowlers,” said Chad Murphy, USBC executive director. “The USBC Open and Women’s Championships give our members an event in a world class venue and this long-term partnership with Brunswick ensures state-of-the-art equipment is part of it.”
About Brunswick Bowling & Billiards
Headquartered in Muskegon, Mich., Brunswick Bowling is a division of Brunswick Corporation (NYSE: BC), a leader in the recreation industry for more than 165 years. Founded in 1845 to make billiards tables, Brunswick Corporation is focused on bringing Genuine Ingenuity™ to everything it makes. Brunswick Bowling is a full-line supplier of bowling center equipment, supplies and consumer bowling products. Brunswick provides industry expertise, products, installation and maintenance for the development and renovation of new and existing centers as well as mixed-use facilities across the entertainment industry.
The United States Bowling Congress serves as the national governing body for the sport. USBC is a membership organization that provides standardized rules, regulations and benefits to make bowling fair and fun for everyone.
The interactive home of USBC is BOWL.com.
- Jen Waldo