Brunswick News

May 26, 2016

Wamesit Lanes Chooses Brunswick Bowling For Unique, Luxury Experience

MUSKEGON, Mich., May 26, 2016 –Don MacLaren Sr. started bowling at age five and had always dreamed about getting into the bowling business. So when he and his son, Don MacLaren Jr., were looking for a new venture, the decision to open a bowling entertainment center was relatively easy.

Wamesit Lanes in Tewksbury, Mass., was built on the site of an old motel, strategically located off I-495. The 45,000 sq ft center is the only luxury facility in the world to feature both candlepin and traditional bowling, MacLaren said. Brunswick equipment includes 28 Pro Lane™ synthetic lanes, eight ColorFull™ lanes, Sync™ scoring and management system, GS® Pinsetters, Pinball Wizard® automatic bumper system, Lightworx® Division Lighting, custom masking unit graphics, Envoy lane machines, and Center Stage™ furniture.

“We couldn’t be happier with the way things are going, and we’ve gotten as far as we have because of Brunswick,” said MacLaren. “Our relationship with them is one of mutual respect and loyalty, and we really value that. Brunswick listens to its customers and the industry and adapts products like Sync to meet industry needs. We really feel like we have a personal relationship, not just a business relationship, with the people at Brunswick.”

“I love the bowling business,” added MacLaren. “Unlike other industries there’s a lot of sharing of information and advice among proprietors around the country. We’re all interested in helping each other succeed, which helps the industry and bowling as a whole.”

Wamesit Lanes boasts 12 candlepin lanes—a style popular in New England and unique for new center development—and 24 traditional lanes, including an eight-lane boutique. Other attractions include bocce ball, a 5,000 SQ FT arcade, five golf simulators, and outdoor seating. The center’s Firewater Tavern features 32 craft beers on tap and an upscale pub-style menu, with seating for 220.

About Brunswick Bowling Products
The leader in the bowling industry for over 125 years, Brunswick Bowling provides products, services and industry expertise for the development and renovation of new and existing bowling centers and mixed-use facilities across the entertainment industry. Brunswick is the only full-line supplier of bowling center equipment, supplies and consumer bowling products. For more information, visit www.brunswickbowling.com.

###