Database Marketing

CREATE TARGETED PROMOTIONS THAT INCREASE HOW OFTEN CUSTOMERS VISIT YOUR CENTER AND HOW MUCH THEY SPEND EACH TIME THEY COME.

Customer Database

There’s no quicker way to increase your revenue than to effectively market to existing customers. A comprehensive customer database will allow you to increase customer visits, increase the time customers spend at your center and increase the amount of money they spend every time they come.

• Automatically capture and manage valuable and actionable customer data
• Draw from database to implement targeted direct marketing programs
• Target campaigns based on gender, age, zip code, address, and more
• Create custom fields to track data such as bowling score averages to target bowlers of different skill levels
• Generate detailed reports to examine data
• Database is BITS compliant for easy exchange of data with other systems
• Import and export data from Bowler TRAC and CDE software

Bowler’s Rewards Frequency Program (optional)

• Reward customers for purchases throughout your center
• Establish point levels and corresponding rewards
• Create valuable reports to track and analyze member spending
• Membership cards with bar codes speed up transactions

Bowler’s Rewards Promotion Kit (optional)

• Customizable data collection form, flyer, coupon, poster, employee button and overhead monitor graphic
• Uses popular, standard page-layout and graphics file formats that you can easily output yourself or supply as finished art files to quick printers or other budget production vendors