Marketing Features

Drive
Traffic

Marketing Features

Build
Awareness

Marketing Features

Increase
Sales

Marketing Features

Manage
Events

uChoose Media Manager

Drive Incremental Revenue Like Never Before!
Until now, centers had to be experts in digital media to create their own ads and custom scoring graphics. With uChoose Media Manager, you can easily create your own graphics or choose from an array of preloaded and creative new ads to promote fun bowler features like Internet Reservations, Online Scoring, uChoose Theme Selection and custom scoring graphics.

Ads can be displayed easily throughout your center on scoring consoles, overhead monitors and Digital Signage. For centers with Internet Reservations, bowlers can even make their selections before arriving at the center. The options are practically endless.

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Internet Reservations

Online and On Target
This newly enhanced feature gives you a direct line to droves of Internet-age convenience-cravers, letting them make reservations at your center online, anytime. Guests can share these reservations online via social networking sites like Facebook or Twitter, giving you bonus buzz. And customers can now make Internet reservations from your Facebook page or with the app using only their Facebook sign-in info, instead of having to set up a log-in for your site. They can even coordinate their Internet Reservations with evite to send online invitations to group events at your center. And the entire app is designed and optimized for smart phones – a Brunswick exclusive.

Food and Beverage
This system also lets bowlers add food, beverages or a specific party package to their online reservation. If lanes are all full at the time, customers can add their names to the waiting list, and track their spot in line.

Maintain Control
Of course you maintain final control and can restrict reservations availability by days, time periods and/or lanes. Finally, the app accelerates revenues (and minimizes no-shows) by letting you collect deposits or full payments with reservations.

See Promotional Kit >>

Demo Internet Reservations Now >>

Digital Signage

Build Awareness, Build Sales
The Brunswick Digital Signage system can help you drive incremental revenue and improve customer service by allowing you to better communicate with your customers and cross-sell products and services. Digital Signage software lets you display everything from a live waiting-list to ads for your latest promotions. And with available new Samsung monitors, now everything on the screen is displayed in HD.

The system’s intuitive user interface makes it easy to input and update display content and establish or modify display schedules. It comes with an extensive library of customizable ad templates, marketing and promotional videos, and promotional material for open bowling, league bowling, Cosmic Bowling®, snack bar, parties, pro shop and more.

Display lane assignments and advertises products and services with continuous scrolling text messaging, as well as wait lists and price menus in real time. Will also display live scoring to create added excitement during competitive play, rewarding competitive bowlers by showing high scores after each game or over the entire season.

Digital Signage even generates additional income streams through sales of advertising to other local businesses. Ads are automatically tracked and verified on the system with “proof of play” reports. Off-site flexibility allows you to manage your marketing from anywhere with full accessibility to your system via the Internet.

Online Scoring

The Next Best Thing To Being There
Online scoring allows visitors to your web site from anywhere to view live scoring action for any pair of lanes in your center. Your bowlers will love the high-tech convenience of allowing family and friends to follow their progress online during a tournament or league final. It’s also a great way to reach potential customers and share the fun and excitement of bowling with the whole family.

FAST STAT!
Check out these amazing statistics from the 2010 Brunswick Euro Challenge in Paris

  • More than 21,000 viewed the tournament live
  • Almost 5,000 viewed online scoring during the finals
  • Visitors originated from more than 60 countries
  • Average visitor length was more than 30 minutes
  • Every third visitor stayed for more than one hour

See Promotional Kit >>

Promotional Kit

The Ultimate Marketing Package
This invaluable kits lets you easily create all of the customized materials you need – from buttons to balloons, t-shirts to table tents, Internet banners to print ads – to promote birthday parties, group events, Internet Reservations and other fun things going on at your center.

The kit includes scads of digital ads in multiple sizes that you can display on screens in your center, plus dozens of ready-to-go digital files that you can use to print materials as needed. No more upfront investment or wasted inventory. And you can easily customize many of these things with your center logo, or insert a photo of the lucky birthday boy or girl.

Word about your center gets out faster and travels farther when you use the Vector Plus HD Promotional Kit…and that brings more dollars in.

Working with an outside printer or ad agency? Send them directly to this page to access everything they need.

The Vector Plus HD Promotional Kit includes:

  • High resolution PDF and jpeg files
  • High resolution PDF artwork
  • Scalable Vector EPS files for editing images
  • Print-ready graphics
  • Flyers, posters and table tents
  • Digital ads in various sizes

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Database Marketing

Better Buzz For Better Business
There’s no quicker way to increase your revenue than to effectively market to existing customers. A comprehensive customer database increases customer visits, the time customers spend at your center, and the amount of money they spend every time they come. Now, you can automatically capture and manage valuable and actionable customer data, as well as draw from the database to implement targeted direct marketing programs based on gender, age, zip code, address, and more. You can also create custom fields to track data such as bowling score averages to target bowlers of different skill levels and generate detailed reports to examine the data. The database is even BITS compliant for easy exchange of data with other systems. Import and export data from Bowler TRAC and CDE software.

BOWLER’S REWARDS FREQUENCY PROGRAM — OPTIONAL
Rewards customers for purchases throughout your center and establishes point levels with corresponding rewards. It’s a great way to create valuable reports that track and analyze member spending. Includes convenient membership cards—complete with bar codes—to speed up transactions.

BOWLER’S REWARDS PROMOTION KIT — OPTIONAL
This promotion kit includes a customizable data collection form, flyer, coupon, poster, employee button and overhead monitor graphic. The program uses popular, standard page-layout and graphics file formats that you can easily output yourself…or supply as finished art files to any quick printer.