Please visit our new Brunswick Help Center site for the most up-to-date documentation and resources. If you can't find what you're looking for on this page, it may already be available in our new knowledge base.
The official product brochure for Brunswick's LED Wall Solutions, positioning the system as a Sync-powered content and control platform rather than standalone displays. Covers real-time scoring, lane assignments, automated promotions, and dynamic content management — all integrated with Sync, Spark, and OpenLane — with a vendor-agnostic hardware approach and cloud-based content management system.
Your Competition Just Expanded: How Cinemas Compete on Experience
A look at how hybrid cinema concepts like Texas-based Film Alley are evolving into multi-activity entertainment venues — adding bowling, arcades, and expanded food and beverage to compete for the same discretionary spending as traditional bowling centers and FECs. The article examines what this shift means for bowling operators and where their inherent advantages still hold.
PBA Tour champion and Tenpins & More owner Mike Fagan shares how switching to Brunswick's Boost ST string pinsetters has reduced machine downtime, lowered operating costs, and simplified day-to-day operations at his 24-lane center in Rio Rancho, New Mexico — with a projected three-year payback and improved experience for both league and open play guests.
Bowling has always been personal for Brad Peterson. He grew up in his family’s center, became a competitive bowler, and was later nominated for induction into the North Dakota Bowling Hall of Fame. When he and his wife, Leisha, purchased Strike Zone in Williston, North Dakota, in 2015, they set out to run a center bowlers could truly rely on.
Olympia Lanes demonstrates how modernization with Sync and Sync Pay streamlines operations, speeds service, and increases revenue. Real-time monitoring and lane-side ordering reduce staff workload while boosting ticket averages and guest satisfaction. These upgrades show customers the center is thriving, driving loyalty and stronger performance today.
Greenacres Bowl in Greenacres, FL, is a crowd magnet. With 60 lanes, a buzzing arcade, laser bowling, billiards, and a fullservice lounge, it's no wonder it keeps earning "Best Bowling Center in Palm Beach County" honors year after year. But even the busiest, most beloved centers run into a common problem: keeping operations smooth when customer demand is anything but predictable.
Andy B's Bowl Social VP of Facilities Kirk Manes details the operational and financial impact of switching to Brunswick's Boost ST string pinsetters at two locations, including roughly $1,000 per month in electricity savings at a single 32-lane center, dramatically reduced labor needs, and a back-of-house parts inventory that went from shelves full of components down to a single toolbox.
Area 254 Brings Fun To Killeen, TX with Seamless Tech Integration
Jim Lewis opened AREA 254 in Killeen, TX, in December 2023 as a family entertainment center with attractions like bowling, laser tag, and an arcade. Lewis partnered with Brunswick Bowling and Intercard to install six Sync kiosks. These kiosks improved operations and customer satisfaction by reducing wait times and allowing staff to focus on customer service. Brunswick Bowling supported Area 254 throughout the process, ensuring a smooth launch and ongoing assistance. Lewis is pleased with the investment and recommends Sync kiosks to others.
Tech and Teamwork - Maintaining Sales Amid Staffing Challenges
Running a thriving family entertainment center is all about balancing exceptional guest experiences with the demands of the business. For many operators, staffing is a top concern, and technology is increasingly seen as a solution to ease the staffing crunch.
Boost ST String Pinsetter is Hudsonville Lanes Clear Choice For Operational Efficiency and Guest Experience
Brunswick’s Boost ST is the proven USBC-certified, dual-purpose string pinsetter that meets the demands of competitive play and the high-volume activity of open play. Different by design, Boost ST is the only cloud-enabled string pinsetter that reduces operational and labor costs while adapting as business needs change.